What is internal linking in SEO?

Internal linking in SEO

When I was going through the basics of SEO, I was introduced with a term i.e. Internal Linking. You can understand Internal Linking in a way that before your content can be ranked, it require links. Google and other search engines can spot the posts and pages the best only when they are linked to from somewhere on the web. Internal linking in SEO can be understood from its name itself, i.e. linking your pages and posts internally. This connects the content and give Google and other search engines an idea of the structure of your website. Being someone who is new to SEO, you might find the term internal linking a bit tricky. Don’t worry! I will clear all your confusions, so dive into the article with me and unleash the basics of internal linking in SEO.

What is internal links?

Internal linking- screenshot
Internal linking- screenshot

Learning the process of internal linking, becomes easy once you are thorough with what internal link is. An internal link is basically any link from one page of your own website to another page on the website. These links are helpful for both users and search engines to get through the content present on your website. If there are no links to it, finding pages wouldn’t be possible for search engines.

Internal links are of several types, and one can add links to the homepage menu, post feed, and also within the content as well. Being a content writer and having basic SEO knowledge, I can help you in understanding this better. I started writing articles, and soon I started providing hyperlinks of the article in the new one and this process continued. For example: I recently uploaded an article “How to add a sitemap to a website” and tried to provide relevant links of other content on my website in that article.

As an SEO enthusiast, I thought to share my theories and experiences related to internal linking, with my readers. This technique helps the engagement metrics to hit the roof and help you reach wide audience base. Website like mine i.e. Sassyblogger.com, have a main home page and branch out into multiple menus and sub-pages. But there are certain websites that are pretty more complicated.

Perks of Internal linking

Internal linking provides an immediate boost in SEO metrics, without even gaming the search engines. The best part is that it is not a trick or gimmick, and even not difficult to implement. Let us check out some perks of internal linking:

#Increases the backlink earning potential of deep content pages

When the homepage backlinks are compared to deep page backlinks, you will see a large section covered by homepage backlinks. And sorry to say, but this is a bad thing for SEO. The external links should be pointed at deep internal pages. Creating a strong internal linking structure, helps in boosting the link juice earning potential of the internal pages. As this increases the overall crawl priority throughout the site by a constructive distribution of links.

Internal link backlinks- screenshot

#Improves indexation of a website

In order to spot and index any website, Google’s crawler follow the link paths throughout the internet. A strong internal linking structure of a website, makes it easier for Google crawler to find new content that you publish and also the links to it. This results in fast indexations and improved rankings


#Spreads the strength of the site to the internal pages

Link juice is kind of an outdated concept, but it goes like when your website receives a link to the homepage, some of the value of that link is passed to the internal pages. This concept was a bit too simple. The algorithm uses highly complex system of determining value than just link juice, and also how it flows through a site. It might be true, but the fact is that the more tightly-knit a website’s structure is, the better the overall site will perform in the SERPs.

#Provides value to the user

One of the best things about internal linking is that it is more than a mere SEO technique. It is for the value of the user. When a reader enjoys reading the content, then only he/she receives the value from seeing other articles that the author has written. Adding internal links, increases the value of each piece of content.

Step by Step Internal Linking Guide

I expect that you have understood the basics of Internal linking mentioned above, and now are all set to start with the process.

Step 1: Mapping

If you have a big website with numerous pages, then you have to plan it out. To Map everything, you will require an excel file or a Google Spreadsheet. You can add any relevant headers, but I would recommend to stick with the listed ones:

  • Page title
  • URL
  • Main Keyword
  • Other Keywords
  • Pages to link from
  • Anchor Text

You should add as many pages as possible, or if needed, you can split the mapping into multiple sheets.

Step 2: Keyword Research

You can pull out the keywords from the title, heading, and even the content. Or try using some tools like cognitiveSEO’s Keyword Explorer or Google’s Keyword Planner. As per my experience, I would say the catch over here is to think of the keywords relevant to your content.

Step 3: Searching your website

Now, after you have done the keyword research, you need to use those keywords to find relevant, older articles that can be linked to the recent 5 articles. This can be done in two ways:

  • Either by using your site’s search feature
  • Or use Google to search your website, considering your pages are indexed

After you have identified the articles you want to link from, you will have to skim through them to look for relevant section and map them down, with corresponding anchor text. After you are done with mapping, start with adding the links.

I hope I am making any sense to you!!

Step 4: Interlink from and to new pages

Each time you upload a post, link to older articles that are relevant to that topic. Try to add it while writing, this way you won’t miss any link. Moreover, use certain relevant keywords to identify relevant articles and also link from those articles to the new one.

Step 5: Fetch and Render

After you are done with internal linking, make sure to send the pages for crawling. This will tell Google to have a look at your pages once again. This can be done by Google Search console in the crawl section.


Wasn’t that easy? Internal linking doesn’t involve any rocket science. I have tried to summarize the important information in this article, and expect that I have made any sense to you. You can comment down any query or suggestion. I would love to hear from you.

So, it is time to bid adieu and until my next article, STAY SASSY !!!!!!!

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