Use Instagram stories to build Audience

Since its inception, Instagram has made a mark in the social media industry. With each passing day, it is becoming more and more important channel for brands looking to expand their social media marketing presence. Instagram is working relentlessly about bringing over some cute features and tools, especially when it comes to Instagram stories. I will walk you through the ins and outs of stories, and you surely will be able to build your audience after this. Thus, if you are keen to know how to use Instagram stories to build audience, then come along with me!

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Instagram Stories

Instagram stories-screenshot

Instagram stories is one of the most talked about feature of Instagram, which includes a few different ways to invite followers into the brand’s personality. Stories were launched in August 2016 and now are used daily by more than 500 million Instagrammers. It is a great thought to experiment with stories and boost the reach and engagement.

Instagram stories appear in a bar at the top of the feed, and all Instagram accounts are able to share stories. Whenever someone uploads a story, there is a colourful ring around the profile photo of that person. In order to view a story, simply tapping on to the profile photo will work. Creating a story doesn’t involve any rocket science. All you have to do is to tap on the camera icon at the top left-hand corner or swipe left.

Quick tips for increasing Instagram Story views

Creating stories isn’t enough, and is incomplete till you gain a larger audience. It is not like Instagram posts, where you can simply rely upon the hashtags and tagging as many people. There are a handful of strategies to use Instagram stories to build audience. Let us dive into the depth and find out those secrets and strategies:

Reposting or pre-posting content from stories to feed

This might sound a bit confusing, but wait I am here to explain. If you are about to have an event, then you can post an announcement image to the regular feed letting the users know to be on the lookout for the stories that are sure to come.

Before posting an Instagram story, make sure to press the save button in the lower right and post it again as a regular image. You can also save images after posting them by simply opening the story and swiping up. In case you have posted more than one image, then it would appear as a video slideshow.

Going Live to build audience

Instagram live- screenshot

With the popular trending stories in the explore page, there is an option for Top Live. Live video option is becoming an arms race and Instagram is pushing it hard. Going live and providing great content invites more people to tune in. These videos often rotate as more viewers tune in and live videos end. In simple words, going live often will enhance your chances to gain more followers.

Creating great content

Instagram stories are organically the best way to grow following. The more accounts watching the stories, sending messages, and engaging with them, the better is the chance for the brand to appear on the explore page.

Running Instagram Ads

Running Instagram Ads is an indirect method, but is a good way to increase both followers and engagement on account. It also offers a boost to the algorithm score. This can make it more likely that the stories will appear on explore page.

Using the Story’s Features and building audience

Instagram is known for its features, and there are a lot of features that come along with the Instagram Stories. According to me, one should make use of all the features and come up with some great stories. Check out the features and make the best use of them:

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In a Nutshell!

Instagram stories are a great tool to build audience, only if wisely used! I hope that this article was worth your valuable time and would be of some help to you. I would love to hear from you. Feel free to drop your suggestions down in the comment section or DM me on Instagram: @minal_bhatnagar28. It is time to bid adieu, until my next article STAY SASSY & CLASSY!

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